Information superhighway meets traditional marketing

A sign on the door of the place where I get my morning bagel:



Recently [this bagel company] posted to its Web site a coupon for a free Pizza Bagel meal.  This coupon was intended for use only by a specific charity in the Denver, Colo. market.  Our restaurants in this market do not have this product and will not be honoring this coupon.  We apologize for any inconvenience.


Another in the long line of examples of how electronic distribution has changed the way our society works and how the traditional ways of doing things have not changed to keep up with the changes.


Note:  I kept the name of the bagel company out of this post at the request of the store manager.  I took a picture of the sign with my digital camera and she freaked out.  I told her that I was writing a blog item about it, but I would not include the picture in the blog post.

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